Will Winston slay the NZRB’s excesses?

The race has been run, all parties have weighed in, correct weight has been signalled and the country has a new government. It is one which those in racing are now expecting to deliver on the ten point promise outlined in NZ First’s racing policy.

Deputy Prime Minister Winston Peters has also claimed the Racing portfolio, to the surprise of those who were unaware such a thing even existed, and expectations among those who were aware are high.

Prior to the election, there were two aspects of the policy which I did try and gain clarification around – without any joy. They weren’t major issues. I just asked some questions around timing and planning. Like everyone else, I will now sit back and wait for the policies to implemented and see just how my concerns are addressed.

One point which I hope the Minister will address straight out of the gates though is the following:

Urgently review the operations and costs of the New Zealand Racing Board.

About damned time really.

Earlier this year, with time on my hands, I delved into the NZRB annual reports online and charted the terrifying increase in staff numbers over the years, accompanied by an escalating cost to the industry in salaries.  By 2016’s annual report staff expenses totalled $66million – a fairly healthy chunk of the operating costs.

Those earning in excess of $100,000 – a mere 130-odd at the time of the 2016 Annual Report – were listed in $10,000 bands. For example, just 30 NZRB worker bees struggle along on salaries of $100,000-$110,000; 23 were finding it a little easier to afford their avocado-toast in the $110,000-$120,000 band – and so it went on right up the $350,000-$360,000 slot where there was just one lone body and then a leap to – presumably – the top man, all alone in the $650,000-660,000 bracket.

It was galling to discover there are apparently that many people employed at the NZRB who are considered to be doing enough to progress our industry to warrant that level of remuneration. Would it be more palatable if we were travelling better? Personally, I don’t think so.

So, because I had time on my hands I crafted an OIA request to determine how much they pay the other poor sods who are employed there. Possibly the ones who actually do the work!

The breakdown, when it came, was pretty depressing. Given the letter was dated February 2017 the “categorisation of NZRB employees” was dated “as at 31/7/2017” – quite possibly they meant 2016, or maybe they were gazing into the future. Anyway, at whatever date we are looking at, the permanent full-time employees totalled 488; permanent part-time was 270; fixed term 37; and casual 78, giving a grand total of 873.

The majority of those fulltime employees fell into the $40,000-$59,999 band (116); 65 were in the $60,000-$69,999; 53, $70,000-$79,999; 53, $80,000-$89,999; and 32, $90,000-$99,999.

The response to my request also broke the staffing down into business units, listing job titles (but no numbers under each title) total staff and total salary.

Each business unit reports to the GM of that unit and seven GMs, along with the CEO, comprise the “Leadership Team.” One GM, according to the information I was provided, manages both the Customer and On Course business units, the others control just one area.

The breakdown just to pay the people the Racing Board deems it necessary to run our industry is as follows (and please note, this includes permanent, fixed term and casual staff of NZRB as at February 2017):

Betting – total staff 69; total salary $4,667,624.75

Customer – total staff 341, $15,117,582.02

Finance – total staff 42, $4,500,671.94

Media & Content – total staff 181, $10,767,257.49

On Course – total staff 43, $1,940,530.06

People – total staff 10, $926,298.72

Services – total staff 99, $6,962,574.40

Technology – total staff 61, $5,743,734.00

In addition to the positions listed there were an additional 20 jobs listed under “current active recruitment” – some of these were seeking multiple appointments.

If you haven’t read these numbers and had to pick your jaw up off the floor then I would respectfully suggest you are suffering from Stockholm syndrome.

For too long we have tolerated a bloated, blinkered organisation which has ignored the needs of the industry it was set up to serve. Even as it blundered along, all the time telling us things were fine, we were on the cusp of something great, it assured us we needed to trust it. If you still believe this then you are a textbook case of Stockholm syndrome!

I may have become more than a little obsessed with the salary levels it takes to run racing because, as the Board was cranking up its staff numbers and the dollars WE forked out to pay them, out in the real world companies were streamlining.

The industry I moved back into when I left employment in racing had faced huge disruption and, accordingly, was cutting its cloth to embrace those changes. Over a period of eight years restructures and jobs being “disestablished” became the new normal and fewer people were left to do more work. And forget about wage increases and incentive payments!

Interestingly, I wouldn’t have been anywhere else. There is something inspiring about learning new skills; adapting to overcome problems as safety layers were removed; and taking your staff with you on a journey to a new frontier.  That happens when you have a passion for what you are doing!

In the meantime accountable, seemingly to no one, the Racing Board was morphing into a cumbersome, lumbering beast suckling 800+ employees, many who seemed to be there purely for the money.

Will Winston be the knight in shining armour to slay the dragon of the Board’s excesses? There are more than a few with actual skin in the game hoping that will be the case.

Stay tuned!

Racing policies left in the gates

I had every intention of sharing and analysing the racing policies from each party in a timely fashion leading into Saturday’s election, but the pollies didn’t make it easy.


My initial requests were sent back in June. How hard could it be, right? My expectation was that there would be – at the very least – a document from the previous election. It could’ve been dragged out from wherever it was hidden away,  brushed off, tarted up and sent back out into the world. But no, it wasn’t that easy.


At this stage, I have to give a vote of thanks to the much-maligned Greens, who at least got off their butts and provided something in the way of policy.  Even if it did threaten to do away with the Racing Minister.


Interestingly, with the exception of Winston Peters, I believe that most of the other parties would (at least inwardly) support that move. They don’t really like racing people – it probably comes down to lack of understanding around the Racing Bill and how much government can actually do for them.  Answer: not a lot!


They also point to industry hierarchy opening encouraging the industry to support NZ First purely based on their racing policy. That policy hasn’t changed greatly in the past three years but, when I emailed some questions asking for more detail around how the stated goals would be achieved I was told the query had been forwarded to the senior media team.  


All I can say is that the senior media team must be pretty damned busy putting out all the fires in Winston’s wake because in spite of several follow-up emails I am still waiting.


Labour’s racing spokesman Kris Faafoi was pretty proactive responding to my initial request and, again after several follow-ups, the policy did appear.  He was also happy to address any questions around it.  I emailed some but again…still waiting.


The Nats, with our current racing minister David Bennett, should’ve been way more proactive. They are the guys with their fingers on the pulse and the minister should be across industry concerns.  I lost count of the interactions I had with his office (and the mind-numbingly moronic replies).


By the time I got the email advising me their policy was up online I had pretty much lost the will to live.


Meanwhile, Winston managed to steal a march with a story appearing online which erroneously claimed his was the only party with a racing policy. This was then followed by another story – which was basically a different version of the same story churned out every three years – where Sir Patrick Hogan extolled the industry to support Winston. Purely based on his “support” of the industry.


Just a matter of days before the election Winston is looking likely to – once again – be the Kingmaker.


Whether racing will be any better off is anyone’s guess.

If you do want to check out what Labour, National and NZ First have to offer check out their racing policies:








Greens would ditch Racing Minister

A seemingly simple request of our major political parties certainly confirmed that racing doesn’t really rate with our politicians. In fact, the Greens say they would go as far as disestablishing the Minister for Racing.

We are not entirely friendless in Wellington – NZ First proudly includes its racing policy on its website, but ask a few questions about possible implementation and clarification of some aspects and you’ll find yourself waiting.

Last month – and really early last month – I sent my questions around policy off to the relevant people at the major parties. Most responses were timely and promised policy would be forwarded once released.  In all bar one case, and that includes NZ First’s response to my questions, I am still waiting.

It was the Greens who were the first to come through.  To my initial request Barry Coates, identified on the website as their racing spokesperson, replied there was no standalone policy but promised extracts from other policies which related to racing.

The one-page mishmash of policies duly arrived acknowledging the fact that racing isn’t an issue on which the Green party has a high profile but that they recognise the role the industry plays in the economy blah, blah, blah.

Hardly surprisingly they have an interesting take when it comes to the funding of the industry and the one pager states: “The Greens believe any government assistance should go towards those parts of the industry which are struggling to survive, and not to those which are already successful.”

In the Greens opinion the government should:

“Require that some of the funds held by the Racing Board be released to meet the needs of racing in a fair and equitable manner before the taxpayer is called on to subsidise the industry.

“Stop the practice of funds from non-casino gaming machine gambling going towards premier race stakes, and divert such funding to the development of racing infrastructure particularly to support struggling and rural racing clubs.”

Rather than delve into how the industry is actually funded and provide any useful policy around racing the Greens would rather focus on the dangers of gambling; regulating to allow only those forms of gambling that research shows causes little harm to continue and amending legislation to ensure the primary focus is the elimination of gambling harm.

Based on the research I have read, including a recent paper linking domestic violence with addictions which included gambling, we would be kissing goodbye to pokies and any associated benefits for racing,

It was buried in the segment on gambling where the Greens labelled their intention to return to the days where racing came under the Department of Internal Affairs, and that Minister’s portfolio.  It was a time where racing was seen purely as a gambling medium where the greyest of the grey people in Wellington looked blandly oblivious when faced with the human aspects of the industry.

That is the gloomy era to which the Greens wish us to return. On the positive side, given recent developments, those forced out of the industry should be able to fib to Work and Income to ensure they milk the most out of any benefits they may have to survive upon.

The Greens also include policy around animal welfare in their one pager relating to racing which includes establishing a Commissioner of Animal Welfare. The Commissioner will have the power to review and report on animal welfare codes and regulations “to protect animals in Aotearoa New Zealand from suffering due to the direct or indirect actions of humans.”

The final area covered gives an insight as to how the Greens view our industry and is termed “animals in entertainment.” Under this clause the Greens will “require codes to make publicly available the numbers of animals bred, raced, injured, euthanized and re-homed or retired from racing through birth to death reporting.”

Perhaps if they were a little more au fait with the industry they could find most of those numbers which are a matter of public record, at least for the thoroughbred code.  Breeding numbers; racing numbers; horses injured or euthanized on race day; and horses at stud are all able to be found at the moment. In addition to this, NZ Thoroughbred Racing is currently developing its welfare policy and encouraging compliance from breeders, owners, and trainers to ensure once a non-breeding horse is retired from racing its future direction is tagged.


If nothing else the one pager indicates the Racing Board’s current government relations appointee either hasn’t found his way to the office of the Greens’ racing spokesperson or also has a tenuous grasp on the needs of the industry.


As we lead up to the election I will add the policies of the other parties as received.



Race Fields legislation – what odds?

After languishing for months it appears the eagerly awaited Race Fields Legislation may see the light of day next month.

When Nathan Guy moved on to focus on bigger and brighter things back in April he declared new Racing Minister David Bennett would be likely to introduce the Race legislation into the House “in the next few weeks.”

At the time Labour’s racing spokesman Kris Faafoi said there had to be doubt around the legislation getting through the House prior to the election.

“The government is being extremely tardy in introducing this legislation and it would be extremely optimistic to think a bill that hasn’t yet been introduced will be able to be passed before the election, which was the promise National made,” Faafoi told Stuff at the time.

“Personally, I don’t like the odds,” he said.

It seemed that Labour’s man was going to be spot on with his assessment but today came an email from the Racing Minister declaring the intention “to introduce the Racing Amendment Bill to the House of Representatives before the General Election.”

The Bill, to explain to those who have been living under a rock, came about after the industry raised concerns with the government about overseas Internet sites taking bets on the New Zealand “product” without making any contribution to the local industry.

Changes to the Act, based on recommendations from the Offshore Racing and Sports Betting Working Group, will see two charges introduced.

The information charge, which has led to the legislation being referred to within racing circles as Race Fields, is similar to that already successfully in place in Australia. Here offshore bookmakers will be required to pay a charge for the New Zealand racing information they use in their betting products. (It also covers sport but this is purely a racing blog!).

The consumption charge will apply to bets that offshore operators take from people in New Zealand.

David Bennett said it is an exciting progression for the racing industry to see this legislation come to fruition.

“We are working hard to achieve the goal,” he said.  

But the Minister also had a word of warning.

“Designing legislation which has extra-territorial effect is not simple, but the drafting is well underway,” he said.

“The Bill is expected to get its first reading in August, putting it on track to becoming part of New Zealand legislation next year at some time.”

On track, yes, but as we all know – there are no certainties in racing and, until we salute the judge with this one I won’t be putting any money on it!

Time to find racing’s disruptor

How long can you keep doing the same-old, same-old and expect a different outcome?

Racing is a pretty simple sport.  Sure it has evolved over the years – in the days when my grandfather was plying his trade as a jockey, skullcaps were flimsy and offered no protection (probably because they were part of a jockey’s weighing-out gear), while body protectors were a long way off – but fundamentally little has changed.

Areas affected by technology have seen improvements – we no longer have to queue behind the tote to collect and bet types are many and varied.  Administration – at least when it comes to those choosing to be involved, rather than token government appointees – is still predominantly the domain of blokes.  That might explain why we are so stuck in the mire!

The TAB founded and initially funded by men with a passion for racing has, since the Racing Act 2003 was implemented, now become merely the betting arm of the excessively bloated Racing Board.  Despite repeated questioning from many quarters, no one has yet come up with a valid explanation as to why a cast of hundreds and a wage bill which surpasses $60million per annum is needed to run an industry which, at the grassroots, exists on the merest whiff an oily rag.  

We still, at least in this country, race on grass tracks. That is possibly due to the fact that no one can agree on a) what type of artificial track we should be building, b) where it should be and c) administrators have an attack of the vapours when the cost is revealed.

The jockey ranks now include a large proportion of females and, something which should raise a red flag when it comes to future-proofing the industry, an ever-increasing number of riders from other jurisdictions.  That is an indication that fewer Kiwi kids are being drawn to a career where, unless you’re a natural lightweight, starving yourself is part of the job description. Likewise, our stable staff are something of an endangered species – to the extent that capable trackwork riders are included on the government’s skilled shortage list. The ability to handle a high-strung thoroughbred combined with early morning starts is not a combination found in the average job seeker.

In New Zealand, in particular, it is possible to not attend a race meeting for a decade and find, upon your return to the fold, the same people in the same places – albeit a little more weathered.  Despite the glossy photos depicting youthful racegoers enjoying the thrill of thoroughbred racing, crowds of that type are generally only found at the well-promoted summer carnival meetings.

There has been tinkering around the edges, rating systems and how we rate our tracks for example, but I don’t remember a ground-shifting change in the past 20-odd years, other than the introduction of Trackside.

Interestingly, during the same time frame, we have been experiencing a downward spiral – dwindling numbers of horses bred, ever-diminishing race day attendance (why go when you can watch on TV) and fewer people following their passion to work within the racing industry.

What racing needs is a disruptor.  It could be argued that Trackside was a disruptor, but it only impacted on the way we view our racing – at home, bars or TAB agencies, rather than on-course.

There is talk that galloping (forgive me but when I speak of racing this is the only code to which I refer!) should break away and carve its own brave future.  While this would require more than a few tweaks to the current legislation it shouldn’t be disregarded, and it definitely falls into the realm of disruptor.

For those who might be a little hazy on just what a disruptor is, consider the impact when Sky entered our TV market – of course, things have moved along considerably since then with the likes of Netflix continuing the disruptor trend.  Uber came along to disrupt the taxi industry; Apple and iTunes impacted on the music industry; Airbnb ensures we look further afield than traditional hotel bookings, and so it goes.

In most cases, these new (most now pretty ingrained) ways of looking at things came about due to a certain level of dissatisfaction with the status quo.

So tell me those involved in racing are not dissatisfied?

I know that I have a serious level of dissatisfaction that, instead of being able to write about fabulous galloping achievements instead I am revisiting issues I regularly wrote about 20-plus years ago.

Let’s let go of the same-old, same-old and look out what we need to do to great the best results for the galloping industry, not anyone else, just thoroughbreds. And if we have to be disruptive to find our disruptor, let’s do it!

TAB app improvements on the way!

I found myself an interesting new email pal last week after I contacted the Racing Board to see why I missed out on the mea culpa email after the inglorious crash of the TAB’s betting system.


Credit where it is due, he did his best to discover why I didn’t get the apology, which was much appreciated.  While I had his attention I did use the opportunity to bring up another couple of pet peeves and – more kudos – he was forthcoming with information around both.


The first, raised here last week was the lack of information provided for runners on the TAB betting app.  Actually, interesting aside here, a couple of (male) friends I spoke to about said app had managed to confuse themselves thinking the mobile website was the same as the app – blokes! Anyway, my gripe is apparently about to be addressed with an updated app to go out this week…..I am counting the days!


Another irritant of mine – the fact I am able to load money into my account via a card, yet the same process does not work in reverse.  Sometimes it is just not possible to get to a TAB to withdraw money and I really would like the chance to put some winnings back on the card.  Apparently, a transfer of funds project has begun and, once the banks all decide to play ball, this will be a happening thing.  My email pal couldn’t give me the exact date but promised to keep me in the loop.


All in all, it was quite a positive encounter.  The thing which really struck me though was the following comment he made in one email: “I appreciate feedback so again I welcome hearing from you. Its the customers needs that will drive our business not our teams thinking.”[sic]


He followed up with information about a national punting competition to be held at Addington with the winner heading to Las Vegas in early 2018 for the National Horse Players’ Championship with an estimated pool of $2.5m. The winner of the Hawke’s Bay Punter of the Year will gain entry into a field of 40 at Addington thus having to ensure their punting knowledge spreads across both codes!


I discussed this with a friend who has won and placed in a number of prominent galloping Punter of the Year events over the past two decades and he admitted he wouldn’t be a cross-code starter. It wouldn’t rock my boat either.  Still, I guess they get points for trying!


In the meantime, I will be watching and waiting to see what improvements have been made to the app and counting down to when the transfer of funds can bounce back my way!

TAB stuff-ups mar weekend

Where to begin?  If the Lions got a “did not achieve” grade for their tour opener in Whangarei, then the TAB probably had to join them in the dunce’s corner, such were the number and level of stuff-ups over the weekend.


Last week adverts for the TAB’s betting app started appearing during the peak news hour on mainstream TV.  Given the app is seriously limited when it comes to racing, one would hope that the sports side of it is living up to expectations.  


Whichever 12-year-old designed the racing facet of the app needs a Racing 101 immersion course.  WTF is the point of having a little heart “like” option for a horse?  I don’t want to be its friend and I’m sure as hell not swiping right – if I am looking at it then I am potentially thinking of putting some money on it.


Of course, if I am contemplating betting on it then I also might want to reacquaint myself with who trains it; its breeding; liking for that particular track; record over the distance; and preference for that going.  In that case, the app provides me with what my old ex-Marine mate used to refer to as Sweet Fanny Apples.


I can only use the app in conjunction with say, The Informant, which provides all that (and more) information.  Or, if I am sitting at home mid-week watching Trackside (with the mute button pressed – yes, that blog is coming!) then I need to have the TAB site open on my laptop to get the info which might convince me to have a bet. Though I am now very wary of the accuracy of what is provided there.


Not enough that the app the TAB is now promoting to the great unwashed has limited information but for a large part of Saturday afternoon it was impossible to access.  At the same time the internet site was down and the only betting option left was touchtone betting – 0800 from a landline, but not from mobile – or try and find one of the few remaining TAB outlets.


I gave up.


In between watching races just to see what happened, the discussion moved to Sunday morning’s running of The Derby at Epsom. Checking out the field later that night on the TAB’s site provided much entertainment, well it would have been entertaining if we weren’t so gobsmacked that they could get things SO wrong.


Sir Peter Vela’s runner, Eminent was expected to improve on his effort in the Guineas and might have carried some purely parochial Kiwi money. However, the TAB had managed to confuse the son of Frankel with the David Vandyke-trained Choisir two-year-old.  


Nowhere at the TAB did alarm bells ring where someone might have said, “hey, this is a bit of a big step up from a 1200m race on the Gold Coast to 2040m in the other hemisphere.”


Neil Ridley must’ve got a hell of a shock too, to look at the field as see his three-year-old Per Incanto filly Capri was, in spite of her 45 rating, tackling the English classic at her fourth race day start.  


What sort of muppets are they employing in Petone these days?


A payroll of $66 million at the NZ Racing Board and they can’t seem to get the basics right.  At least the Lions had the tried-and-true excuse of jet lag!







Celebrating The King’s 2000 wins

I have always been a big Michael “The King” Coleman fan, so seeing him join the elite band of Kiwi jockeys to reach 2000 winners today was pretty special.


During a conversation with a Matamata trainer one day, he quizzed me about why I was so keen on Mickey – the answer was simple, he provided me with my biggest thrill on a racecourse when riding my first winner.


It was one or two wines ago – 1987, to be precise. Mickey was an apprentice and the apple of my eye, Genuflect, a filly from one of my grandmother’s old mares was trained by his boss Jim Gibbs.  I had headed from Auckland to Matamata for the South Waikato Racing Club meeting, an on-course only meeting, to see whether she could improve on her first start ninth.


From memory, she paraded with a shortened tail, thanks to the ministrations of the cattle beasts at the pre-training establishment.  Gibbsy, waxing lyrical, described her as being a girl in a mini-skirt…!  He also insisted I come and speak with my jockey pre-race so there I was all new to this caper about to greet Mickey – “Hello, Blossom”……I have no idea where that came from but the upshot was a jockey whose face matched the maltese cross on my colours and a trainer bent in half laughing.  Henceforth I called him Blossom.


Embarrassed or not, Blossom rode a great race and won, becoming in the process my favourite jockey of all time.  Just how favourite is probably emphasised by the fact I had to check on the NZTR website to see who was in the saddle when I had my first (and, so far, only!) Group One winner.


Michael was the leading apprentice of his generation and has always had an association with an above-average horse or two subsequently, so I was a little gobsmacked when I got a brief to write a piece on him.  


Not that Mickey’s countdown to 2000 wins wasn’t worth a story, it was more how the request was worded.  In this person’s mind Michael was starting to “look like a journeyman” but his season thus and his association with the formidable Baker-Forsman stable made him newsworthy.


Obviously, the 212 wins, including 24 Group and Listed races he had won over the three previous seasons, had escaped this good judge’s notice!


In general conversation during the interview Genuflect got a mention, likewise today when I sent him a text to congratulate him on his achievement.


According to Mickey “they all help”.





Missing a trick with raceday promotion?

I went racing on Saturday.  It shouldn’t be a big deal, but these days I tend to prefer the comforts of home and watching things unfold on Trackside.  Of course, watching Trackside brings with it a number of challenges, but that’s a whole other blog topic!

Anyway, before dragging myself (reluctantly) to Te Rapa I first headed to the hairdressers for a little bit of pampering.  Conversation with one of the young girls working led to what “plans” I had for the remainder of the day and I ‘fessed up that I was going racing.

I am always intrigued when bringing up the topic of racing as to what the reaction is going to be. Given I was in the Tron I was half expecting she might think it was some form of motor racing which was going to grab my attention.  But not this smart cookie.  She was stunned to discover that racing at Te Rapa was a fairly regular occurrence and thought it was only held “on special occasions.”

She was fascinated too, to discover that in the winter, racing could also include jumping races. We chatted about her last experience racing at Te Rapa – a Christmas at the Races event – where she went with workmates and had a fabulous day.

She told me about her boss dividing them into three teams with each team aiming to see who could get the best result from their $50 betting fund.  Despite the two other teams having among their number someone with racing knowledge, it was her team of newbies who ran out the winners.  She raved about the fun, the colour and the fact it was a really memorable day which she wouldn’t mind repeating if she knew when the races were being held!

The upshot being, she was pretty much a racing convert ripe for the picking and, somehow we (the racing industry) failed to capitalise on that.

I know from past committee involvement that the Racing Board has employed people to maraud the course at the Festival of Summer racing events and extract email contact details. Does this not happen at the Christmas at the Races functions?  Are we missing a trick?

Lord knows, it is hard enough to convince people of the fun which can be had during a day at the races.  But why, when we have them there and they are obviously having a good time have we not found some way to connect with them so we can let them know about future events?

It also demonstrates how far off the radar racing events are when it comes to connecting with millennials and the like.  Old school advertising might remind your old school clients that an event is forthcoming but even they are relying on different forms of media when it comes to getting information.

Clubs shouldn’t kid themselves that Facebook is the way forward either. Most of the millennials I know have abandoned Facebook to their midster parents and prefer the hashtag-laden environment of Instagram.

Instead of sitting back and congratulating themselves on “embracing” social media, racing clubs and indeed the Racing Board, should be looking forward – maybe aligning themselves with, or even creating, an event app which gives the industry a new profile.

Of course, we still have a heap of work to do to ensure the events they turn up to, outside of those Racing Board promoted “occasion” race days, measure up to the expectations established there. Uphill battle?

Why is the TAB giving me “free” money?

Over the past month, I have received five random text messages from the TAB, each bearing the news that they are gifting my account the grand sum of $5 available – like the very best headline act – one day only!

I fluctuate from being peeved that they think I can be bought for a mere $5 (I can) and irritated at the seeming scatter-gun approach of their “marketing”.  

The $5 appears in my account carrying the following notification – “Prize – Marketing – sport” – which I guess means the funds are coming out of the sports betting marketing fund, but then again maybe not.

They – the TAB marketing people – obviously operate from the “small fish are sweet” school and I have decided to embrace the idea and join them there.

Generally I am a weekend punter, unless there is a specific horse racing midweek that I want to back (that would be a slow one I am involved in the ownership of and feel obliged to encourage it).

The marketing chap at the TAB I spoke to about this $5 phenomenon – what, you thought I’d just rant without getting some details?! – was a little vague on the detail around it.

How do they decide who is going to be the beneficiary of the “free” $5? Apparently, there are

“All types of different criteria” and there are “so many running at any one time.”

He claimed the idea was to “make people more aware of a racing day, and get them to have a look”.

To be fair he did sound pretty young – and pretty vague. Anyway, he’s a marketing person and obviously, marketing is his thing, even if understanding his customers isn’t.

The main reason these $5 “gifts” had been intriguing me was the fact that my younger son was also enjoying the TAB’s largesse $5 at a time. The only difference being, his were valid for four days.

According to our man at the TAB this might have been due to the fact he predominantly bets on sports.

If that is the case then people betting on sports are seen by the TAB as to be clever enough to know which sport they want to bet on and are given the opportunity to spend their free money on that chosen sport.  Us racing mugs though, are apparently so stupid we have to be reminded there are mid-week race meetings – Lord knows how we manage to negotiate daily life.

Anyway, Mr TAB said the $5 bets are being “picked up a bit more and is getting a good reception.”  He did get a little cagey when quizzed as to whether this might be considered encouraging the churn.

That is “not at all” the case, if anything he was somewhat defensive that someone would think giving away $5 to punt would then encourage them to bet all day.

He rather coyly admitted that if someone had a win they might carry on betting though.

The upshot of my phone call to the TAB was that I was none the wiser.

I don’t know how they select who gets the dosh; sports betting people get longer because, I can’t remember I must have zoned out then; and the $5 giveaway isn’t to encourage turnover.

So, having failed in my task to establish the whys and wherefores I am just going to keep taking the $5 and doubling it for my weekend betting. Mind you, after this I might drop off the list of recipients for free money!