Missing the mark with media

If ever you needed an example of how far below the radar New Zealand’s racing industry is travelling, there was a glaring one on Newshub’s AM Show this morning.

While talking politics with, surprise, surprise, political reporter Tova O’Brien, host Duncan Garner queried the connection acting prime minister Winston Peters has with racing.  It would appear that, like the racing minister, the industry itself has little relevance when it comes to this show.

In the past there have been cringeworthy interviews around the NZ Derby meeting – focus being fancy hats and how much the trophies are worth.  Prior to the yearling sales there was a confused introduction of Sir Patrick Hogan with Garner claiming he was about to have “one last crack at the Karaka Million.”

Racing, once part of the nation’s fabric, is de trop and something which retains the stigma of back-alley betting shops and aged beer-swilling smokers, at least with this news outlet.  So much for the marketing and communications efforts of the six-figure salary earners in Petone!

Every step of the way those charged with promoting the industry have missed their mark.  They have failed to mark out a place for an industry which contributes $1.6 billion to the economy.  Their sole focus with media is on top end events.  Hospitality for media types at these events is more about the food and booze in isolated marquees rather than checking out the stars of the show and giving them an authentic experience.

It’s probably not their fault as one would expect few of those who work at the Racing Board have had an authentic racing experience themselves.  They certainly have no grasp of the industry’s rich history.

For example, here we are, coming up to the 40th anniversary of the first day women rode against men in New Zealand (15 July 1978).  Today females make up around half the riding ranks, some are even second-generation jockeys and there are numerous fantastic story opportunities.  If we are relying on anyone from the NZRB to lead the way when it comes to celebrations and some media acknowledgement to mark the occasion then, I imagine, we will be left disappointed!

The incredible story around “letting” women ride against the men has been there since day one and this one could even appeal to Duncan Garner and the AM Show crew – well, maybe not Mark Richardson!

While the industry hierarchy may have had to been bitch-slapped into allowing women to apply for licences once they took that step they ensured there was no discrimination when it came to pay scales.  From day one – 40 years ago – female jockeys have been paid the same amount as their male contemporaries.

Given the cacophony in the general media around gender equality – especially in the area of pay equity – this is one story which the industry should be shouting from the roof-tops.

I imagine there is a reason that the six-figure earners at the NZRB aren’t trumpeting this one (apart from the fact that any reference to pay rates might focus more unwanted attention upon the $60 million in salaries which the organisation siphons out of the industry).  Most likely it is that they probably don’t know (and don’t care) because they are so far removed from the industry they work for they wouldn’t have the first clue what jockeys are paid.

I can’t imagine any of them have ever used any of that six-figure salary to enjoy a share (or two, or three) in a horse and therefore are aware of the actual costs of racing a horse in New Zealand.

It is no wonder then that media outlets like Newshub continue to think of racing as some misty, murky relic of the past – populated by the likes of Winston “and his mates.”

Those who are charged to do as follows – via the Racing Act 8 Objectives of the Boards  The objectives of the Board are – (a) to promote the racing industry – have failed dismally and will not be missed upon their (hopefully imminent) departure!

 

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Ups, downs and a technical glitch

One day you’re the rooster, the next a feather duster.  That’s the crazy ride most racehorse owners find themselves taking.  One day it’s champagne celebrations, the next it’s generic wine in a plastic cup – nothing compares with the ups and downs of racing.

If nothing else, owning horses gives you some serious lessons in learning how to be a gracious loser.  Just as well, because most of us find ourselves heading to the races with high hopes, only to be driving home after dusting ourselves off after another defeat and preparing for another day.

When I wrote my last post, there were high hopes for the gang of Galloping Wekas who race Wekaforce.  She had topped off a smart trial win with a dominant performance on raceday and so the decision was made to have a crack at a black type race.

We headed to the Castletown Stakes, a race I had won 19 years earlier with the Tracktalk Fillies syndicate’s Kinetic when it was held at Foxton.  These days the race is conducted at Whanganui, a track notorious for being one of those which horses either handle or they don’t.  We also faced a heavy track at the time of nominations, it later came back to a slow9, and we didn’t know how the filly would cope.

The answer came pretty much from the minute she muffed the start and began awkwardly.  At no stage was she handling the track and as she trailed the field home we owners held our collective breath hoping nothing was amiss.  Thankfully, a vet check revealed no underlying problems and it was off home to the spelling paddock with her and a short break before resuming in the spring.

Now, this is where the advantage of tiny shares in multiple horses comes in handy.  Just one week later another of my “gang of four” was at the races.  Suliman, a Redwood gelding somewhat reminiscent of a gangly youth still trying to get his brain and body act in tandem, had lined up twice this prep for two second placings.  That took his runner-up tally to five – a couple where he beat himself – and we were hoping he might add another win to his maiden success back in August.

The big boy, with an ownership group of hundred (possibly more!), delivered in style and – just like that – the disappointment of the previous week was forgotten.

I wasn’t on hand to watch his win, instead I had been enjoying checking out the facilities at Singapore’s Kranji racecourse and watched the replay online while toasting him with a coffee.  More about Singapore and the whole experience in a future post – I am still getting my head around it!

As I hadn’t got myself organised enough to sort the app I needed to ensure I could watch the race live I couldn’t watch it on the TAB app, so the first I knew of his win was a text message from a friend in NZ saying what a tough win it was.

Along with the text from my friend there was also a rapidly delivered email of congratulations from NZTR, along with a link to the replay.  Celebrations were in order and duly held.

Just to prove it wasn’t a fluke, Suliman delivered again when he lined up last weekend at Tauranga.

This time I had every intention of watching the race – albeit online – while out at lunch.  Slight glitch with the TAB app and website though.  While I had been able to access them easily in the hour prior to the race, as soon as start time approached both went into meltdown mode and neither allowed me to open them.

Again, the notification that Suliman had delivered came via a text message from the same friend.  Cue bubbles but also questions regarding access to online viewing.  It’s not the first time that the app has proven to be non-responsive – usually this happens when trying to get a last-minute bet on.  It doesn’t differentiate between bog-standard 4G or wifi, no matter what the connection one is faced with whatever aggravating sports promo sits on the opening page while it does a fair imitation of dial-up.

Invariably I just give up, as I did on Saturday when I was wanting to watch the race.  It was concerning though that it was also impossible to log into the website at that time.  Had the numbers wanting to get online and watch that particular race combined to crash the system?  Was it a TAB problem, or due to the provider – in my case Spark?

It did make me ponder what might be the outcome next year when Spark will be streaming the Rugby World Cup games.  There might be one or two disappointed people should they end up with non-responsive connections then!

In the meantime, I can go into the depths of winter safe in the knowledge that I’ve had more wins in the past two months that some people have had all season.   Rooster or feather duster, it looks as though spring will bring with it some reasons to actually get to the races instead of relying on technology!

 

 

 

 

 

 

 

Winners are grinners, until you delve into the figures!

Forgive me for the length of this blog post as I set out to write about one topic and then I had a winner!

Yes, one of the fab four in which I hold varying sized shares rocked up at Ruakaka and showed the world what a Galloping Weka can do.  Wekaforce, a daughter of Showcasing and Spera, was introduced to me by Janine and Les Wallace and so I joined the large team (including several mates) which races her from Tony Pike’s stable.

Wekaforce showed she might have an interesting career in front of her with a smart winning effort at her first trial at Te Teko recently and hence she found herself today in a two-year-old race.

While Vinnie Colgan had been on board at the trial his unavailability today meant Michael “The King” Coleman climbed on board.  It had been a couple of decades since he last won for me, I reminded him via text last night. “Couple? Try three,” was his pithy reply – obviously my various trainers weren’t putting him on enough!

So, long story short Wekaforce showed she was well named and added to Showcasing’s ever-growing band of winners with a four and a quarter length victory.   Vinnie may have difficulty prising Michael off in the future!

As I’ve written previously, it’s always a huge buzz when you have a winner and great fun when you can share it with your friends.  However, as I’ve also written before we are all in this for the love of it and that excitement because the financial returns just aren’t there at the moment.

I feel confident as I write “at the moment” thanks to the promise of the Messara overhaul.  At last it feels as though someone might slash through all the wastage at the NZRB resulting in increased returns to those who are actually forking out to put on the show.

So, in a convoluted way that brings me to the original topic I had in mind before I got side-tracked by a winner!

Racing’s contribution to the nation’s economy has been laid out in some detail in the latest Size and Scope report produced by IER for the NZRB.

IER have a long-standing relationship with the Racing Board, having conducted research at Summer Festival and other key meetings over the past six years.  The company brands itself as a boutique business consultancy which specialises in the areas of research, strategy development, economic and social impact studies, and performance measurement in sport, racing, tourism and the entertainment industry.

I must confess that I did nag NZRB CEO John Allen as to when the document might appear online, having read that it was due around now.  To his credit within days the report surfaced exactly when promised yesterday afternoon.

Much of what is reported should be widely known by those at the coal face and, while I will focus on a few points here, I recommend checking out the original 90+ page document if you are interested in looking at how the industry is tracking in your own region or if you want more detail around the other two codes.

The big numbers are around the industry’s value-added contribution to the country’s economy which sits at $1.6billion – $1,633.5m to be precise.

We also employ 14,398 FTE, with 46% of these employed as a direct result of racing activity (take a bow NZRB, you’re likely to be top of the heap here, if not with numbers employed then definitely thanks to your wage bill).

When it comes to the other figures I have only concentrated on the thoroughbred code and, please note, the numbers relate to the 2016-17 season.

The total number involved in our code is 34,768 which is made up of 3,705 breeders; 15,951 owners; 1013 trainers; 228 jockeys; 2633 racing club and industry staff; 6475 staff employed by participants; and 4,763 volunteers.

During the period under review we welcomed 3,354 live foals, while there were 6,376 thoroughbreds in training.  The majority of these – which I am sure will come as no surprise – were in the Waikato, with 46.9% trained in the industry heartland.  The next two regions, which are each home to 12.7% of the total were Taranaki/Manawatu-Whanganui and Auckland.

During the past season in the wording of the Size and Scope study the “thoroughbred training activity is responsible for generating more than $274 million in expenditure impacts in New Zealand.”

Now remember, this is just the cost for those in our code and while I know we are all incredible optimists this figure just confirms it.  So, we paid $274m to get our thoroughbreds to the races and, at the end of the season, the money distributed to the THREE codes by the NZRB was $135m (according to the IER report) or $137.6m (according to the NZRB Annual report).

Apparently, we’re meant to be ecstatic to be racing for $10,000 minimums (yeah great, 30 years ago winning a $10,000 race paid your training fees for a year, I hate to think how quickly the winner’s share of today’s $10,000 race will be eaten up).

What I find really galling is the fact that the Board wants us to be grateful for that minimum level and the fact they are “giving” the industry $137.6m.  All this while they recorded operating costs of $136.3m last season.

We’re also meant to be grateful that they’ve reeled themselves in a little bit and dropped those costs by $5.1m (3.7%) from the previous season.

If the chairperson of the board is to be believed we’re all idiots and we simply don’t understand why they’ve had to spend so much over the years.  Witness this little snippet from the NZRB’s Statement of Intent 2018-2020 – “The reasons for the historically increasing trends in NZRB’s operating costs over the decade to 2014 have not been well understood in some sectors of the industry,” she said.

Rather than explain to us plebs why it was necessary to spend so much instead we get the old policeman tactic of  “move along folks, nothing to see here” and  Glenda tells us: “However, the key point now is that the current Board and management are succeeding in reducing NZRB’s year on year normal operating costs.”

If that is the key point then the Messara report can’t come soon enough!

In the meantime I shall raise a glass to Wekaforce and the Galloping Wekas team – we might not get rich but we are anticipating plenty of fun based on today’s debut win.

Is Messara our messiah?

Is the light finally appearing at the end of the tunnel?

Last week’s announcement that John Messara would be reviewing the New Zealand industry’s governance structures before providing recommendations for its future direction had many industry stalwarts celebrating.

Messara, based on his efforts with Racing NSW and Racing Australia, is seen as New Zealand racing’s potential messiah. He has certainly shown himself to be incredibly astute in the operation of Arrowfield Stud, having employed several talented Kiwis!

While he is familiar with our industry he also lacks the parochialism which seems to stymie any local attempts to drive the industry forward. What will be interesting is how Messara will consider the needs of three conflicting codes. That is something which proved a bridge too far for previous chairmen of the NZRB who, for every financial contribution to one code, were then faced with the other two, hands out and demanding the same amount!

According to the Racing Minister, Winston Peters, Messara’s review – which is expected to be presented to government by the middle of the year – will “also assist the government in determining if the current Racing Act 2003 and the proposed Racing Amendment Bill are fit for purpose.”

The 2003 Act gave us the poorly written Section 16, the cause of much gnashing of teeth at the absolute absurdity of it all. For the benefit of those who have never actually read Section 16 it states as follows:

Amounts of distributions to codes

(1)

The Board must, as soon as practicable following the end of a racing year, determine the amount to be distributed among the racing codes for that year from any surpluses referred to in sections 53(2) and 57(2), or any other source whether capital or income.

(2)

Unless a majority of the racing codes otherwise agrees in writing, the amount referred to in subsection (1) must be not less than the total of the surpluses referred to in sections 53(2) and 57(2) for that racing year less the total amount credited to reserves for that year from those surpluses.

(3)

Unless a majority of the racing codes otherwise agrees in writing, the amount referred to in subsection (1) must be distributed among the racing codes in the same proportions that the Board considers are the proportions to which the codes contributed to the New Zealand turnover of the Board for that racing year.

(4)

In subsection (3), New Zealand turnover of the Board means the total gross amount received by the Board from racing betting placed in New Zealand on races run in New Zealand.

While on the subject of the Racing Act, Section 16 and the like, I have often been astounded at the number of people who work within the industry yet have no idea of the responsibilities of the various bodies.

The NZ Thoroughbred Breeders’ has come to the party with a fabulously simple explanation in their latest Bulletin, so big ups to them for the following:

https://www.nzthoroughbred.co.nz/site_files/13893/upload_files/blog/68426NZTBAonlineBulletin-Aprilrev.pdf?dl=1

Anyone who is a little confused about who does what when it comes to the Minister, NZ Thoroughbred Racing or the NZ Racing Board should check it out.

While their explanation included Section 8 (c) “The objectives of the Board are – to maximise its profits for the long-term benefit of New Zealand racing” I probably would have hammered the point home a little more by including Section 9 (a) which reads as follows:


Functions of Board

(1)

The functions of the Board are—

(a)

to develop policies that are conducive to the overall economic development of the racing industry, and the economic well-being of people who, and organisations which, derive their livelihoods from racing:

If John Messara can deliver us a blueprint for policies which can do that then he may very well be remembered as New Zealand racing’s messiah.